Michael Flatley participates in a Pitney Bowes charity auction in aid of the National Literacy Trust of the UK
Michael Flatley contributed his artistic talents to a unique fundraising auction in support of yet another good cause, the National Literacy Trust of the UK. The Pitney Bowes 'Pushing The Envelope' initiative was designed to raise awareness of and funding for select literacy charities in the U.S. and Europe through the auction of one-of-a-kind celebrity-designed envelopes.
Celebrities were invited to create their art on a regular white envelope, and the auctions were held on eBay in September, 2004. This was the description of the envelope created by Michael:
Michael Flatley - Lord of the Dance
Hand-designed envelope and autograph
100% of proceeds go to The National Literacy Trust
Michael Flatley provides an inspired self portrait. A must for all Lord of the Dance fans!
Envelope measures approx 11cm x 22cm. Envelope will be mounted and framed prior to despatch (at no extra cost).
All proceeds raised will go to the National Literacy Trust (NLT). The National Literacy Trust's purpose is to make an independent, strategic and practical contribution to the creation of a society in which all can enjoy the skills, confidence and pleasures of literacy to support their educational, economic, social and cultural goals.
Click here to see the envelope as it appeared on the eBay site.
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The final eBay bid came to GBP 431.00 (Approximately US $773.62) -- quite a nice sum for a most worthy cause. Kudos to both the fan, Carine of Belgium, and to Michael for participating on behalf of an organization devoted to literacy!
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From the National Literacy Trust website:
The National Literacy Trust, founded in 1993, is an independent charity dedicated to building a literate nation. The importance of literacy has long been recognised: it underpins all educational achievement and is central to economic advance; it helps develop human potential and raises self-esteem. We are the only organisation concerned with raising literacy standards for all age groups throughout the UK.
Mission: The National Literacy Trust's purpose is to make an independent, strategic and practical contribution to the creation of a society in which all can enjoy the skills, confidence and pleasures of literacy to support their educational, economic, social and cultural goals.
What we are doing: Building a literate nation will take much more than just focusing on improving the education system. Everyone concerned needs to consider the broad picture and see how the home and social circumstances help lay the foundations for successful learning. We all need to work together to create the national culture in which education can thrive. Therefore the Trust focuses on:
• providing a support network: our web-based literacy support network, now strengthened by the Literacy and Social Inclusion project, pulls together the best ideas and information to help everyone share good practice
• putting ideas into practice: our practical initiatives - Reading Is Fundamental, UK, the National Reading Campaign, Talk To Your Baby, Reading The Game, Reading Connects, and the Vital Link - develop ways of working in partnership to turn promising ideas into effective action
• promoting a systems approach: our emphasis on all the factors that affect literacy achievement encourages those interventions that will be most effective in the long term:
We are confident that in our first 10 years the Trust has made a significant contribution to the development of improved national policies and a higher profile for literacy.
Learn more at the official website: www.literacytrust.org.uk
Feature: Bernadette Price
Original Web Design: Alexander Servas